Overture. Global leader in commercial search.
Overture is the global leader in commercial search, offering new and more powerful ways for businesses and customers to connect on the Internet and beyond. Through its core Pay-For-Performance product, the company operates a real-time marketplace where its base of 80,000 advertisers can bid for placement in search results that Overture distributes to affiliate partners such as MSN, Yahoo, CNN and InfoSpace.
Overture's unique business model offers major benefits to advertisers. It enables advertisers to target millions of customers searching for products and services online; gives them control over their placement in search results; and enables them to pay the precise amount at which they value each lead. Moreover, Overture provides partners with a high quality, revenue-generating search capability, while ensuring their individual users receive targeted, relevant listings that deliver on their expressed and anticipated needs.
The strength of this platform offers significant competitive advantages on which Overture intends to build and add to its momentum in the U.S. and overseas. Overture is based in Pasadena, Calif., with offices in New York and San Francisco, and subsidiary offices in the United Kingdom, Germany, Ireland, France, Japan and South Korea.
Overture drives powerful results.
Reach: With one advertising buy, you can reach up to 80% of all Internet users because you’ll be listed on some of the best search engines and portals on the Web.
Targeted Leads: Customers who click on your search listings are pre-qualified, motivated and looking for what you have to offer.
Bottom Line Results: You control the cost of acquiring new customers, and you pay only for targeted leads. This translates into a high return on your advertising investment.
Ordinary search engine delivers visitors, Overture delivers results you need...
Overture history.
September, 1997.
Bill Gross, founder of Idealab, develops a concept for a search engine that is solely focused on search. He names the engine "GoTo.com" to mark the site as a destination for millions of Internet users.
February, 1998.
Jeffrey Brewer is named chief executive officer. Bill Gross announces a proof-of-concept version of the Web site at the TED8 conference.
June, 1998.
Overture’s Web site launches with a search-only focus. The Pay-Per-Click model, later renamed Pay-For-Performance™, is introduced and enables businesses to participate in bidding auctions to determine their ranking in the search results. Overture announces 1,000 advertisers.
December, 1998.
Ted Meisel is named chief operating officer.
January, 1999.
The company launches a Pay-For-Performance Affiliate Program that allows businesses to add Overture’s search box to their Web sites and, in return, receive payments based on the number of visitors who conduct an Overture search.
February, 1999.
The company files a trademark complaint against The Walt Disney Company with respect to Disney’s Go logo.
April, 1999.
For the quarter ended March 31, 1999, Overture reported 6,300 advertisers and 15 million paid introductions.
May, 1999.
Ted Meisel is named president and chief operating officer.
June, 1999.
The company holds its Initial Public Offering on the Nasdaq Stock Market.
July, 1999.
Netscape selects Overture as its Pay-For-Performance search provider.
August, 1999.
For the quarter ended June 30, 1999, Overture reported $3.6 million in revenue, 10,000 advertisers and 31 million paid introductions.
November, 1999.
For the quarter ended September 30, 1999, Overture reported $8.4 million in revenue, 16,000 advertisers and 54 million paid introductions.
January, 2000.
For the year ended December 31, 1999, Overture reported $26.8 million in revenue.
For the quarter ended December 31, 1999, Overture reported $13.3 million in revenue, 21,000 advertisers and 73 million paid introductions.
Ted Meisel is named chief executive officer.
Jeffrey Brewer is named executive chairman of the board of directors.
Overture becomes a Microsoft premier search partner.
April, 2000.
For the quarter ended March 31, 2000, Overture reports $17.2 million in revenue, 25,000 advertisers and 88 million paid introductions.
May, 2000.
Overture receives $21.5 million from The Walt Disney Company to settle the trademark infringement suit.
July, 2000.
For the quarter ended June 30, 2000, Overture reported $21 million in revenue, 29,000 advertisers and 93 million paid introductions.
Netscape renews agreement with Overture as its Pay-For-Performance search provider.
September, 2000.
The company signs its first major portal deal.
Bob Kavner is named chairman of the board of directors.
October, 2000.
For the quarter ended September 30, 2000, Overture reports $25.1 million in revenue, 32,000 advertisers and 114 million paid introductions.
The company announces its intent to change its corporate name to reflect its leadership position in Pay-For-Performance search.
November, 2000.
Overture launches in the U.K., providing Pay-For-Performance search listings to sites such as Freeserve, the U.K.’s largest Internet service provider, and Ask Jeeves.
Terra Lycos selects Overture as its Pay-For-Performance search provider.
AltaVista selects Overture as its Pay-For-Performance search provider.
January, 2001.
Jaynie Studenmund is named chief operating officer.
February, 2001.
For the year ended December 31, 2000, Overture reported $103 million in revenue, a 285% increase over revenue of $26.8 million in 1999.
For the quarter ended December 31, 2000, Overture reported $39.8 million in revenue, 38,000 advertisers and 228 million paid introductions.
United Online, formerly NetZero, selects Overture as its Pay-For-Performance search provider.
April, 2001.
For the quarter ended March 31, 2001, Overture reported $52 million in revenue, 43,000 advertisers and 318 million paid introductions.
Overture renews agreement to supply Microsoft with its Pay-For-Performance search results.
May, 2001.
Steve Alesio of The Dun & Bradstreet Corporation joins the board of directors as its seventh member.
July, 2001.
Overture completes a follow-on stock offering, raising $58.2 million.
For the quarter ended June 30, 2001 Overture reported EBITDA breakeven with $62.5 million in revenue; 46,000 advertisers and generated 327 million paid introductions.
MSN expands its relationship with Overture by selecting it to provide its Pay-For-Performance search results for its Internet Explorer Search Assistant version of MSN Search.
September, 2001.
The company announces "Overture" as its new corporate name as part of a plan to communicate the company's position as the premier provider of search and advertising services to companies doing business online.
October, 2001.
Company transitions from GoTo to Overture, launching a new corporate Web site at www.overture.com and a new stock ticker symbol of OVER.
For the quarter ended September 30, 2001, Overture reported net income profitability of $9.0 million, 49,000 advertisers and 338 million paid introductions.
November, 2001.
T-Online, Europe's leading ISP, selects Overture as its Pay-For-Performance search provider in Germany, Austria and Switzerland.
Yahoo! launches "Sponsor Matches" with Overture as its Pay-For-Performance search Provider.
January, 2002.
America Online Europe selects Overture Europe as its Pay-For-Performance search provider in the U.K., Germany and France.
February, 2002.
For the year ended December 31, 2001, Overture reported $288 million in revenue, a 179% increase over revenue of $103.1 million in 2000.
For the quarter ended December 31, 2001, Overture reported its second straight profitable quarter with net income of $20.8 million and $101.2 million in revenue, 53,000 advertisers and 442 million paid introductions.
Overture named "Best Paid Placement Search Engine" by Search Engine Watch
MSN selects Overture as its Pay-For-Performance search provider for MSN Search in the U.S., U.K. and Canada through 2003.
Overture launches its German speaking marketplace.
April, 2002.
For the quarter ended March 31, 2002, Overture reported its third straight profitable quarter with net income of $39.3 million and $142.8 million in revenue, 60,000 advertisers and 587 million paid introductions.
Yahoo! extends it's Pay-For-Performance search partnership with Overture for three years.
United Online and Overture expand search agreement on Net Zero and Juno properties for two years.
Hewlett Packard selects Overture search solution for HP Pavilion notebook and desktop PC customers.
May, 2002.
Overture and CNET Networks announce two-year renewal of search distribution agreement.
Overture and AltaVista announce one-year renewal of search distribution agreement.
June, 2002.
Overture signs two-year search distribution with Lycos Europe. Overture will serve its Pay-For-Performance results to Lycos' European properties in the UK, Germany and France.
Overture extends European presence with opening of Paris office and appointment of Christophe Parcot as managing director of Overture France.
Overture France is scheduled to launch in the third quarter of 2002.
Overture opens Tokyo office and appoints Shigehito Suzuki as president of Overture Japan. The company plans to launch its Japanese marketplace by the third quarter of 2002.
Overture ranked #1 Internet company in BusinessWeek's 2002 "Tech 100 Index."
July, 2002.
For the quarter ended June 30, 2002, Overture reported its fourth-straight profitable quarter with net income of $17.5 million and $152.5 million in revenue, 67,000 advertisers and 515 million paid introductions.
Overture appoints Terrell Jones, former CEO of Travelocity, to Board of Directors.
August, 2002.
Overture highlighted in BusinessWeek's 2002 "Top 20 Real World Internet Index."
Overture extends premier search provider agreement with InfoSpace through March 2006.
September, 2002.
Overture launches French Pay-For-Performance marketplace.
MSN extends and expands its relationship with Overture by selecting it to provide search results to end users of the MSN Search Pane and MSN sites through December 2003 and December 2004, respectively, in the U.S., Canada and the UK. The new agreements also include Germany and France, and a test in Japan.
October, 2002.
For the quarter ended September 30, 2002, Overture reported its fourth straight profitable quarter with net income of $16.9 million and $172.7 million in revenue, 73,000 advertisers and 500 million paid introductions.
November, 2002.
Overture announces multi-year search distribution agreement with Yahoo! JAPAN.
Overture appoints Bala Iyer, executive from Conexant Systems, as its eighth board member
December, 2002.
Overture launches Japanese Pay-For-Performance marketplace.
CNN selects Overture as exclusive commercial search provider under three-year agreement.
Overture renews its search agreement with the UK's Freeserve and expands into France with Freeserve's parent Wanadoo.
January, 2003.
Overture announces that it will expand to South Korea, one of the world's fastest-growing and most wired Internet markets, in the first half of 2003.
February, 2003.
Overture selected by ESPN.com to serve as exclusive commercial search provider in a two-year agreement.
Overture and AOL Europe announce an expansion of their multi-year, pan-European agreement.
For the quarter ended December 31, 2002, Overture reported net income of $14.7 million, excluding a one-time, pre-tax charge of $8.7 million related to an unfavorable arbitration ruling. Overture also reported $199.6 million in revenue, 80,000 advertisers and 563 million paid introductions.
For the year ended December 31, 2002, Overture reported net income of $78.4 million, excluding the charge. Revenue was $667.7 million for the year, up 136 percent from 2001.
Overture signs a commercial search distribution agreement with MSN Japan.
Overture and AltaVista Company, a pioneer in Web search technology, sign a definitive agreement under which Overture will acquire AltaVista's business.
Overture signs a definitive agreement to acquire the Web search unit of Norway-based Fast Search & Transfer, a leading developer of search and real-time filtering technologies.
2003 - 2017
Overture is an unbeaten worldwide leader in commercial search and in connection businesses and customers.
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Last news. According to report from Commission Junction (CJ) we have to inform you: Overture (url: overture.com) as an Advertiser in CJ system has been deactivated for unknown reason. Please stay tuned. We'll publish new information about it on this page.
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Offering new and more powerful ways for businesses and customers to connect on the Internet and beyond. Through its core Pay-For-Performance product, the company operates a real-time marketplace.
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